Ledge Stories

Making the decision (some say ‘leap of faith’) to establish your own business and leave behind the relative safety of being an employee is not an easy one and not one that many have the courage to actually do. In early 2011, this is exactly what Tony & Debbie Borromei and Darryl & Michelle Morgan did when they established their engineering drilling services business Austrod Engineering in Henderson, Western Australia. Filling a gap in the market They were daring and identified a gap in service to the market – going from strength to strength ever since due to their hard...

The KEE Group Factors of Success If you had to create a strategy for business success, would it look something like this formula being used by one rapidly rising West Australian company: Quote philosophers in your conversation with customers Reduce your customers operating costs by providing fuel to them at special rates On tough days at the office, make sure everyone gets an ice cream when Mr Whippy comes around Take the path less worn to ride out WA’s downturn Don’t forget about fun Upgrade your equipment fleet when others are selling off theirs. Credible. Reliable. Professional … and different;...